Posts Tagged ‘trends’

Paperboard Packaging Awards 2012

Wednesday, October 24th, 2012

143 entries from 34 Paperboard Packaging Council (PPC) members were honored in a special awards ceremony at PPC’s Fall Meeting and Leadership Conference on October 18, 2012 in Las Vegas. All entries in the General category were first evaluated by considering the package’s development objectives and the types of materials used. The judges then considered the success of each entry’s structural design and how well the printing and converting processes helped achieve the stated objectives. The judges also measured the package’s impact on production, manufacturing, distribution, storage, and warehousing; economics, brand enhancement, and marketing. Finally the package’s impact on the retail store shelf was carefully considered. For 2012, the top Paperboard Package of the Year award was presented to Graphic Packaging International for their new package design for the ten count CapriSun carton for Kraft Foods. The Eco Award went to Beresford Box Co., Inc. for their “Lids-in-Motion” cup for Cup Techniques Ltd. This eco-friendly disposable cup features a paperboard lid that for the first time eliminates the need for plastic lids.




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A Marketing Challenge: More Consumers Thinking “Green”

Wednesday, June 20th, 2012


Recently, the rise of green values have become an increasing trend throughout a majority of the United States. This challenges brand owners to come up with an effective way to communicate their green message to their consumers in an applicable way.

Lately a shift has been made in the green industry. It used to be a small population that was concerned about green products and services. This has now shifted into a larger population because a majority of consumers in the United Stateshave some sort of green values. Marketing Institute‚Äôs LOHAS (Lifestyles of Health and Sustainability) Consumer Trends Database found that 83% of theU.S. population has been reported that green values, activities, and purchasing are important. The 83% of theU.S. population has created a $290 billion market for green consumer goods. What the data represents is that the “green” choices have gone mainstream. What this means for marketers and brand owners is that they have to acknowledge the fact that they are no longer targeting only a specific group of individuals, they are now targeting a majority of the consumer population.



Compostable Packaging

Monday, March 14th, 2011

Watch out Sun Chips, there is another chip manufacturer that is introducing compostable packaging. Boulder Canyon Natural Foods, a Colorado based snack food company, has put on their thinking caps and launched compostable packaging for its All Natural Kettle Cooked Potato Chips. The packaging contains more than 90% renewable material and has the same feel and sound of their standard packaging. When producing this new packaging, Boulder Canyon used a high barrier metalized film that is made from wood pulp. The printing on the chip packaging eliminates the need for spot colors, making this packaging compostable and recyclable.

Consumer interests are climbing in regards to eco-friendly options in packaging. This trend prompted Boulder Canyon to create compostable packaging and meet the needs of their consumers as well and fulfill their company values. They have goals in mind to expand the compostable packaging to other snacks and expand their brand.

Going Green in 2011

Monday, January 3rd, 2011

The new trend in this day and age is going green and being eco-friendly. Every day new concepts and technology is created to help the environment and reduce waste. This trend is becoming stronger for 2011, as the population becomes more concerned about the environment. The new year is bringing innovative ways to go green.

Here are 15 ways to make the new year more eco-friendly:

1. Become educated about how to become more environmentally friendly. Read blogs, research issues, and contribute your thoughts to the matter.
2. Consider new lifestyle habits instead of sticking with old ones. Try to break free from chronic global clutter and excessive consumerism.
3. Find do it yourself ways to make things instead of buying them.
4. Avoid fast food restaurants and try to cook at home. They may be cheap and quick outlets, but the industry is responsible for contributing billions of tons of waste annually to our planet.
5. Stop wasting food. Buy less if you can’t consume it, freeze leftovers, or give excess to someone who needs it.
6. Try working vegetarian food into your diet and help reduce the overall demand for factory farmed protein. Try to commit to a plant based lifestyle for a day or a week, or a full year if your feeling veggie.
7. Household items may collect dust, but avoid throwing them away. Instead, donate them, sell them, or ask a friend or relative if they might want your unwanted items.
8. Recycle old and outdated clothing by refashioning them. Create unique pieces of clothing or accessories out of your old clothing and accessories. What could have been thrown away could now be a new fashion statement.
9. Think carefully before you throw something into the garbage. Ask yourself “Is there a way that I can turn this into a valuable resource?”
10. Try to bike and walk or run more instead of relying on gas.
11. Clean with simple and pure ingredients and steer away from air fresheners that release vast amounts of volatile organic compounds. Plants are a great way to filter your air.
12. Buy a water filter and drink real water. Avoid buying bottled water, instead use a real glass from a real faucet.
14. Become apart of consumer conscious programs such as TerraCycle, RecycleBank, NuRide, MyEex, and Neighborhood Fruit. These are just a few groups that help the planet.
15. Finally, share your eco-friendly efforts with others. There may be something you do that others may benefit from, and vise versa. Spread the word to help the environment.