Posts Tagged ‘green products’

Sustainable Packaging Solutions– PackExpo 2012

Wednesday, October 10th, 2012

To become a reputably sustainable manufacturing business, a lot of planning and research goes into what decisions to make to lead to the transformation. Packagin manufacturers interested in making these changes should be aware of the upcoming Pack Expo held in Chicago October 28-31. Not only does this event show examples and give networking opportunities for those striving for sustainability, but the expo provides infinite resources for environmentally friendly materials and energy efficient equipment. The event is for general packaging, however with the growing need for green solutions the companies that implement green initiatives are denoted in the exhibitor list, on the website and at the show itself. The conference that is being held also addresses the issue of sustainability and focuses on green initiatives that organizations can take. The industry partners helping to organize the content of this conference include: The Alliance for Innovation and Excellence, The Institute of Packaging Professionals, The Packaging Association of Canada and the Reusable Packaging Association. To learn more about the event and the full conference schedule, visit www.packexpo.com.

 

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Biodegradable Foam Used in Packaging

Wednesday, July 11th, 2012

Companies have been using biodegradable foam to protect their electronics while being shipped. Northern custom packaging has made this possible.

“Plexus presented us with the challenge and opportunity to develop packaging that would not only protect the sensitive digital equipment but also do so in a cost-effective manner and with a positive environmental footprint,” says Great Northern Custom Packaging sales manager Dan Stubing.

Great Northern has taken this companies packaging needs and developed an outstanding solution. A custom package that combines the recyclability of Green Cell Foam® cornstarch-based protective packaging also meets all of the companies packaging requirements.

“Developing green packaging is something that is becoming desired in today’s packaging industry, but doing so in a cost-effective manner and without sacrificing high performance takes expertise,” says Stubing. “The packaging we developed for Echo360 shows Great Northern’s ability to meet all three requirements: price, planet, and performance.”

 

Source: packworld.com

 

Make 4th of July “Green”

Tuesday, July 3rd, 2012

4th of July is usually a time to get together with family and friends while sharing a nice picnic and each others company. Here are a few ideas to make your holiday a little more “green.”

First off, July 4th is primetime for summer weather. Shut the air off and get outside. Take the family swimming at a local lake/pool and enjoy a picnic outside at a local park. Spending a night under the stars is always fun too!

If hosting a 4th of July celebration, send out emails instead of invitations. Emails are faster, easier and well saves you money. Natural gas grills are the most energy efficient. Try to chose items that have to be grilled such as hotdogs, hamburgers, chicken, veggies, or corn on the cob. These save energy and who doesn’t love a grilled meal?

Last is the entertainment. Play yard games during the day and plan to go to a local firework show at night. Fireworks are not eco-friendly at all. Planning to go to a local firework show is usually pretty awesome, saves you money, and helps the environment.

Source: ways2gogreen.com

A Marketing Challenge: More Consumers Thinking “Green”

Wednesday, June 20th, 2012

 

Recently, the rise of green values have become an increasing trend throughout a majority of the United States. This challenges brand owners to come up with an effective way to communicate their green message to their consumers in an applicable way.

Lately a shift has been made in the green industry. It used to be a small population that was concerned about green products and services. This has now shifted into a larger population because a majority of consumers in the United Stateshave some sort of green values. Marketing Institute’s LOHAS (Lifestyles of Health and Sustainability) Consumer Trends Database found that 83% of theU.S. population has been reported that green values, activities, and purchasing are important. The 83% of theU.S. population has created a $290 billion market for green consumer goods. What the data represents is that the “green” choices have gone mainstream. What this means for marketers and brand owners is that they have to acknowledge the fact that they are no longer targeting only a specific group of individuals, they are now targeting a majority of the consumer population.

 

Source: packworld.com

Globe Guard Introduces Reusable Box Sealer

Monday, December 26th, 2011

In the packaging world, efforts are constantly being made to create packaging that will benefit consumers as well as the environment. By reusing packaging, there is a great stride in creating an environment that is more geared towards sustainable packing. In an effort to encourage companies to reduce waste and reuse more, eco-friendly packaging company, Globe Guard, invented Globe Guard® Reusable Box Sealer™. The patent-pending reusable box sealer “Makes Every Box a Reusable Box.”

The product is designed to help companies reduce packaging waste during testing, product development, shipping preparation and other applications. The sealer does not require any sort of wasteful packaging materials such as packaging tape or glues. Instead, the product allows a box to be sealed and reopened many times until it is ready to be shipped. The reusable seal also allows you to open and reopen a box without any knives or scissors. In turn, this allows for a considerable amount of reduction in the amount of corrugated waste that companies produce.

As described by Globe Guard themselves, there are two very common scenarios in which the Globe Guard Reusable Box Sealer is particularly important:

  1. “The box is going to be handled or shipped internally (closed loop) and not shipped via UPS, FedEx, or USPS.”
  2. “Immediate or repeated access to the contents is advantageous or necessary.”

The sealer works very easily and quite simply. It works by slipping the reusable sealer between the top major flaps of any box and holding them closed until the box is to be reopened again.

Quite simply, the Globe Guard® Reusable Box Sealer™ is a great new product and a great way to motivate companies to create a more eco-friendly work environment by promoting reusable packaging.

The World of Upcycling

Wednesday, July 13th, 2011

Upcycling is the process of converting waste materials or products that cannot be recycled into new materials or products of better quality or a higher environmental value. This is a fairly new term in our increasingly eco-conscious world. Upcycling embraces uniqueness and creativity because upcycled products are truly one of a kind.

One of the pioneers of upcycling is TerraCycle. They are taking wasteful materials such as drink pouches, chip bags, and tooth brushes and making them into a variety of neat consumer products. TerraCycle’s products are available through a number of retailers including Wal-Mart and Target as well as online.

The goal of TerraCycle is to help eliminate waste. They run their own collection programs at many major retailers, theatres, stadiums, and restaurants. In fact, you can sign up on their website to donate certain waste items to TerraCycle and they’ll pay the shipping to get it from you and donate money to a charity of your choice. Find out more about How TerraCycle Works.

These products are very fun. Take a look at some examples below and check out TerraCycle on Facebook and Twitter.

Consumer Interest in Green Products Rises

Monday, June 27th, 2011

The annual Global Green Brands Study revealed that interest in green products has increased significantly in the past year. The research polled over 9,000 people in 8 countries.

Personal care, grocery, and household products still have the greatest presence among companies in the Top Ten Green Brands List which was produced from the survey (See the list below). This is due to the increased intelligence consumers are getting on green products. Interestingly, the study also found that consumers are ready to take their green purchases to the next level by spending money on big ticket items such as cars and technology.

TOP TEN GREEN BRANDS LIST:
1. Seventh Generation
2. Whole Foods
3. Tom’s of Maine
4. Burt’s Bees
5. Trader Joe’s
6. The Walt Disney Company
7. S.C. Johnson
8. Dove
9. Apple
10. Starbucks, Microsoft (tied)

Just like last year’s study, more than 60% of the consumers polled said they wanted to buy products from environmentally responsible companies even if that meant paying more for them. In fact, consumers in developing countries were willing to pay up to 33% more for green products.

PACKAGING STILL A CONCERN
Another interesting finding from the poll was the concern over packaging, especially among US consumers. 71% believe companies use too much material in packaging while about 50% feel that packaging that can be recycled is more important than packaging made from recycled or biodegradable materials. Only 34% of US consumers polled said they consciously purchase products that use less packaging.

Packaging was also critical as a communication tool. Communicating product benefits to US consumers was vital. Packaging helps explain why a product is green and how green a product is. 40% polled say that packaging is their PRIMARY source for information on environmental issues regarding products.

Green Consumerism

Monday, May 23rd, 2011

Consumerism is a movement that seeks to protect and inform consumers by requiring practices like packaging, advertising, product guarantees, and safety standards. In theory it is also the outcome of producing greater consumption of goods for the benefit of the economy. Since we have become a society that is concerned with the state of our environment, consumerism has become eco-friendly. Green consumerism is a new movement that is concerned about products and services that are considered ethically made. This means with minimal harm to or exploitation of humans, animals, and/or the natural environment.

Green consumerism is interesting in that it focuses on us buying green products. Well how beneficial are green products to the environment if we don’t use them properly. An article written by Jacquie Ottman titled “The Next Frontier in Green Marketing is Responsible Consumption” pinpoints this issue spot on. The article provides an example: how is an eco-friendly light bulb eco-friendly if the light remains on after everyone leaves the room? They contradict each other. We may feel good about doing our part if we buy green products, but we need to focus more on the behaviors we conduct when we use them. It defeats the purpose of buying green if we are not using the products in an eco-friendly manner.

Going green is based on behavior. If we want to be buy eco-friendly products we must learn green behaviors. If we look at this issue from a business perspective, marketers of green products should focus on adding value for consumers and providing them with the needed knowledge of how to use the product. Buying green products and using them properly is how we will help save our planet. Green consumerism is on the rise and more consumers feel they have a personal responsibility to do their part to help the earth.

New Study: 95% of Consumer Products are Greenwashing

Monday, December 6th, 2010

A new study that was recently released by TerraChoice states that 95% of consumer products claiming to be eco-friendly are committing at least one sin of greenwashing. The report highlighted the 7 sins of greenwashing– described as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service. The sin of “No proof” was the most persistent of all greenwashing sins in 2010.

TerraChoice examined 5,296 products for the study while visiting 19 retail stores in Canada and 15 in the US.

The news is not all bad though. Considering that 98% of consumer products were guilty of greenwashing in 2009, the number has decreased in 2010. Further, the number of green products on the market was up 73% this year from 2009.

It’s going to be very interesting to keep an eye on this study. With government regulations and consumers being more privy to the ‘green scene’, one would assume that the percentage will continue to decrease into the future!

Top 10 Green US Brands

Wednesday, June 30th, 2010

A recent survey shows the top green brands worldwide. The sample size was 9,022 and it was conducted February 27, 2010 to March 24, 2010. The study found that 60% of consumers around the world want to buy from environmentally responsible companies. In the US, 35% surveyed said they plan to spend more to buy green products, down 4% from 2009. Further, almost 80% of US respondents said they were more concerned about the economy than the environment. So here is the Top Ten US Green Brands in 2010:

10. IKEA– Never ending quest of sustainability

9. Microsoft– Innovating to improve the planet

8. Publix– Get into a green routine

7. SC Johnson– Improving products, reducing resources, strengthening communities

6. Aveeno– Nature + Science

5. Google– Helping to build a clean energy future

4. Trader Joe’s– Natural, hard to find foods

3. Tom’s of Maine– Green care products made responsibly

2. Whole Foods Market– Implementing the Green Mission

1. Burt’s Bees– Best for you, the environment, and the greater good