Using Packaging as the Product

Lite2Go’s new product uses smart packaging to its advantage. For eco-friendly innovation, this product eliminates the need for wasteful packaging altogether. The packaging that the product comes in plays  an integral role as its external package doubles as the lamp shade itself. The only part of the product that would be considered waste are the instructions and label- which of course are made of recyclable material and use environmentally friendly inks. By using product packaging as part of the product, this emphasizes the importance of a signature and classic look that will last as long as the product itself and not head straight for the garbage can.




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