Kraft uses Eco-Calculator to reduce carbon footprint with eco-packaging

In an effort to make Kraft’s packaging more efficient and sustainable, Kraft Foods has turned to using a Life Cycle Assessment (LCA) to help it make the right changes by measuring how to reduce its environmental impacts to get the best results for a range of its global products. For Kraft, LCA measures its global footprint from when what goes into making a product, from the farm to the fork to the Earth.

“Life-cycle assessment is an important part of our sustainability journey,” says Roger Zellner, sustainability director for research, development, and quality. “It gives us a competitive advantage, as we now have more insight into how to reduce our products’ footprints, find efficiencies, and validate and explain those benefits to customers and consumers. Together, we’re focusing and working smarter and communicating better, which is good for the environment, people, and our business.”

The latest work involves using LCA’s eco-calculator to build upon a multiyear footprinting project Kraft Foods is using to map its impact on climate change, land and water use. All over the world, Kraft employees are using the life-cycle style of thinking to help innovate ways to eliminate waste in manufacturing. With new innovations in manufacturing, there can be a reduction on the amount of raw materials, like agricultural commodities. The Eco-Calculator can also measure how product and packaging designs differ and compare to previous designs while providing a system to measure and explain those benefits.

One example of the work of LCA is  the Kraft YES Pack. In the U.S., the Kraft YES Pack salad dressing team employed the use of the LCA to confirm that their current design has a reduced environmental impact, using 60% less plastic packaging than the previous container used. And, in the U.K., the Kenco coffee team turned to LCA to confirm its new Eco-Refill package was delivering better results. They found that it delivered a 70% savings in the packaging’s carbon impact footprint when compared to its glass counterpart.

The main tool being used is the Eco-Calculatorâ„¢. The tool is based on data from the U.S. Environmental Protection Agency, the U.S. Department of Energy, and packaging industry groups. The calculator helps packaging designers at Kraft create more efficient, sustainable solutions.

For more information visit: Greener Package

Source: Greener Package