Consumers are on board with Green Products

Green this, green that. As both the manufacturer and consumer all we hear about is providing eco-friendly alternatives for environmentally conscious consumers. But even as the trend is growing, it can still be a struggle for Americans to realize their role in the lifecycle of these products. When asked directly, 9 out of 10 believe it is their responsibility to properly use and dispose of green products. However, we have yet to see the results in action. Only 30% of Americans say that they often use the product in a way that achieves its intended environmental benefit. The majority of respondents in this survey expressed an interest in being educated in the proper way to use and dispose of eco-friendly products, but education isn’t the only barrier they face. One third of consumers admit to not having the resources, and one fifth just simply do not know how to find or use them. Consumers say they understand the environmental terms that companies use as being positive of neutral in terms of their effect on the environment. While the message is understood, many consumers feel overwhelmed by environmental messages because of their lack of education on the subject. Brands that promote environmental awareness already have their foot in the door and consumers on board. The next step is comprehensive environmental marketing, which is what we should expect to see in the future.

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