New Packaging Provides Reuse Ideas

reusable boxPractically all products come with packaging that is reusable in some way. The problem is, not everyone is born with the creative instinct to know how to use it all (certainly not me). A great idea that comes from Costa Rica aims to provide creative ideas for packaging reuse for the creatively inept, therefore increasing and promoting clever re utilization of product packaging. The website, quehagoconesto.org(Spanish for “what do I do with this?”) is a successful project coming from Central America that has gotten several brands to incorporate reuse instructions in their labeling. The organization made an agreement with the Universidad Veritas in Costa Rica to introduce this project into their design curriculum. The product labels for these items direct consumers to the website for step-by-step instructions and pictures on how to reuse their packaging. Re utilization concepts can also be uploaded by anyone- a community reuse blog of sorts. The goal of this project is to make a large impact with such a small change. With the simple addition of a Quehagoconesto label, companies are given the opportunity to contribute to the post-consumer cycle.

Source: treehugger.com

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