Extended Producer Responsibility

Extended Producer Responsibility is gaining favor among environmentally conscious brands. For example, Recycling Reinvented recently announced that is has received a pledge of support from New Belgium Brewing Co. a brewery based inFort Collins,CO that produces over 25 varieties of craft beer. The director of sustainability for New Belgium states, “I believe that if the producers were held accountable for the end of life of their packages, more efficient and effective systems would be created to promote landfill diversion.” Going along with one of the company’s core values of “honoring nature at every turn of the business.” Through Extended Producer Responsibility, brand owners and manufacturers will help communities increase access to curbside recycling and recycling away from home for all product packaging. The program is pleased to have this pledge from New Belgium, and recognizes their long standing commitment to environmentally friendly production and packaging practices.

Source: Packaging Digest

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