Archive for March, 2013

Green Games

Wednesday, March 27th, 2013

There are so many opportunities to implement sustainable, eco-friendly products into our everyday lives. For instance a blogger writes about their friend using eco-friendly chipboard for printed business cards. The writer takes it a step further thinking, with all of the board games out there that use printed materials like cards and game boards, why don’t game developers incorporate this material in their product? Chipboard is made up of paper scraps that are processed into a rough sheet of stock. Because the materials are reclaimed, it is a much more sustainable option than using virgin wood pulp to process. It gets even better by being an affordable alternative. While the option is economically and environmentally pleasing, there are a couple of downfalls. First, the chipboard is not acid free, and isn’t archival or glossy- meaning as it ages, it will not stay in the exact condition. The surface isn’t perfect, which gives it an earthy look and feel. This may affect print quality for smaller print type. With all of the print and paper that goes into producing board games, this small change can make a big difference in the long run. We at Sunrise Packaging pride ourselves in our eco-friendly packaging options and chipboards. –check out what we’ve got and start your game board project with sustainability in mind.

 

Consumers will pay more for Sustainability

Wednesday, March 20th, 2013

A global study reveals that consumers are willing to pay more for grocery items with value-added features that relate to sustainability. The study gave consumers from varied locations around the world a list of potential packaging features and were asked which features they would be willing to pay more for. Over half of the group said answered that they would pay more for packaging that kept the food fresh longer, and the same amount answered that they preferred packaging that is environmentally friendly. After questions concerning freshness, consumers also admitted to their willingness to pay more for packaging that is reusable and easier to use. For example, packaging that prevents a spill or mess, and enables easier on-the-go consumption. Whether for a new or existing product, packaging plays a key role in consumer packaged goods. This study has found that consumers place the most value on packaging that will preserve freshness and offer environmental benefits- marketers can use this opportunity to win over customers by emphasizing these features.

Source: PackWorld

Fishing Plastic Waste from the Seas

Wednesday, March 13th, 2013

In seas around theUK, fisherman are being sent to collect waste plastic for recycling. The innovative project is supported by Ecover and Closed Loop Recycling. The waste being salvaged will go towards trials of a new type of plastic that uses rHDPE, plantastic, and the waste marine plastic that is collected. Both organizations involved are supporting the Waste Free Oceans initiative by sending an important anti-litter message to consumers to help in the efforts of reducing floating marine debris and highlighting the importance of recycling and the value of used plastic as a resource. Along with supporting these efforts, Ecover has launched it ‘Message in our Bottle’ campaign, along with the use of an entirely new form of fully sustainable and recyclable plastic made from 100% sugarcane and plastic fished from the sea- the use of this plastic will start in 2014.

Source: Packaging Digest

Extended Producer Responsibility

Wednesday, March 6th, 2013

Extended Producer Responsibility is gaining favor among environmentally conscious brands. For example, Recycling Reinvented recently announced that is has received a pledge of support from New Belgium Brewing Co. a brewery based inFort Collins,CO that produces over 25 varieties of craft beer. The director of sustainability for New Belgium states, “I believe that if the producers were held accountable for the end of life of their packages, more efficient and effective systems would be created to promote landfill diversion.” Going along with one of the company’s core values of “honoring nature at every turn of the business.” Through Extended Producer Responsibility, brand owners and manufacturers will help communities increase access to curbside recycling and recycling away from home for all product packaging. The program is pleased to have this pledge from New Belgium, and recognizes their long standing commitment to environmentally friendly production and packaging practices.

Source: Packaging Digest