Archive for June, 2012

Go Green & Save Green

Wednesday, June 27th, 2012

Going green means something different to everyone. A lot of people see going green as a way to help save the environment by making simple changes in the way we live our lives. I have compiled a list of ideas on how going green can also save your green.

What we buy is the first category of saving money while helping the environment. By switching to compact fluorescent light bulbs it saves energy, resulting in saving you about $30/year on your energy bill. Saving energy and cutting back on your bill can also be done by using Energy Star appliances. Solar water heaters will also cut back on bills. A huge contributor that many are guilty of is buying a pack of water bottles every time they go to the grocery store. By drinking more tap water and less bottled water, a lot of waste can be saved. If harmful chemicals are an issue, grab a water purifier for your sink and a refillable water bottle. A lot of public places supply drinking fountains that are safe to drink and easy access to fill up your water bottle. A fun way to save money and reduce waste is to grow your own garden. This gives you fresh vegetables and fruits in your own yard and cuts back on product packaging, and transportation while saving you money not only on the price of the product, but also on gas. When you do have to buy items at a store, such as toilet paper, think of buying in bulk. Not only are you saving money but you are helping the environment by reducing packaging waste.

The next way to save money while going green comes from the way we live. A simple and rarely thought about idea is to unplug electronic devices when not in use. This saves energy and cuts back on your bill. By taking care of electronic devices also saves a ton of money and cuts back on waste in landfills. Taking care of electronics provides a longer life and even if you want to purchase a new device, your old one is still nice enough to sell so you are saving and getting cash. Knowing the right ways to recycle electronics is also important. Using both sides of a paper is one that many businesses do not utilize. You save paper, trees, and money. The next idea is something many see as an inconvenience. Not using your car. Gas prices are sky high so saving on gas and filling up only half as many times a month as you do can really save you some big bucks. Carpooling is a way to take advantage of this. Also, a lot of companies offer a work from home days that could be utilized. Engaging in your community is another way to save gas. Find favorite restaurants, sports clubs and so on that you can walk or ride your bike to. Walking or biking saves on gas, the wear and tear of your car, and reduces air pollution.

A Marketing Challenge: More Consumers Thinking “Green”

Wednesday, June 20th, 2012


Recently, the rise of green values have become an increasing trend throughout a majority of the United States. This challenges brand owners to come up with an effective way to communicate their green message to their consumers in an applicable way.

Lately a shift has been made in the green industry. It used to be a small population that was concerned about green products and services. This has now shifted into a larger population because a majority of consumers in the United Stateshave some sort of green values. Marketing Institute’s LOHAS (Lifestyles of Health and Sustainability) Consumer Trends Database found that 83% of theU.S. population has been reported that green values, activities, and purchasing are important. The 83% of theU.S. population has created a $290 billion market for green consumer goods. What the data represents is that the “green” choices have gone mainstream. What this means for marketers and brand owners is that they have to acknowledge the fact that they are no longer targeting only a specific group of individuals, they are now targeting a majority of the consumer population.



New Delhi study finds that glass is the most sustainable material for packaging

Wednesday, June 13th, 2012

According to a New Delhi study commissioned by the All India Glass Manufacturers’ Federation, the human toxicity potential of glass packaging is the lowest when being compared to plastic, metal and paper. The results were part of the first-ever lifecycle assessment study of the Indian glass industry.

The study was led by companies in India and included Hindusthan National Glass, Piramal, AGI Glaspac and Vitrium Glass to evaluate the environmental impact that glass has as a packaging source. The study collected data from 28 furnaces and covered 72 percent of the domestic glass production.

The overall assessment was carried out by PE International, an independent global expert. In the report, they stated that glass packaging has the highest green potential and the lowest global warming risk when compared with plastic, paper, and metal. This is especially true when it comes to process food and beverages.

“Glass is the most suitable packaging medium to retain product quality and is least damaging to the environment. Also, it is endlessly recyclable,’ said Mr Juergen Stichling, Global Director, PE International.

Stichling also mentioned that the increased use of recycled glass in India its present 35 percent to hopefully 75 percent in the future will reduce the industry’s carbon footprint by nearly 40 percent.

In an effort to improve the green profile of glass, the industry plans to make many different changes. Included in these plans are the adoption of new technology to reduce the glass weight from five percent to 20 percent, increase overall recycling habits from 35 percent to 50 percent, and to raise the amount of use of natural gas as a fuel instead of furnace oil.

India’s glass packaging industry ranks among the top 15 markets for glass packaging globally. But, in India, plastic is still the preferred packaging material, with processed food and beverages amounting to about 48 percent share, followed by paper, metal, and glass.


Global Industry Analysts announces beverage packaging industry market trends

Wednesday, June 6th, 2012

GIA recently released a comprehensive global report on the Beverage Packaging markets. Overall, the report highlights that the global market for the Beverage Packaging industry is expected to reach $118.8 billion by 2017. This number accounts for recent technological developments, strong growth from developing economies, and a steady rise in disposable income. GIA is also anticipating a change within the next few years with the changing advancements in environmentally sound products which will cause for product innovations, product development, and more sturdy growth overall.

In general, the food and beverage packaging industries is one of the most critically important industries in the packaging market. Food and beverage packaging needs to be designed specifically to protect and preserve products and on top of that, be a valid marketing tool. This industry is primarily driven by technological advancements and constant innovations, which are commonly associated with concerns about environmental and climate change. While there are many different trends within this with the various beverages such as milk, beer, hot drinks, sports drinks, juices, etc..  they all cause a huge demand on beverage packaging market. With this high demand, the industry is undergoing rapid transformations while developing economies begin to grow to contribute to the demand. Growth in these economies are driven primarily by a rising GDP, which in turn affects the consumers’ lifestyles and products they choose to by in the packaged drinks market.

Other important issues having a strong effect on the market is sustainability issues and growing environmental concerns as well as the increasing prices on raw materials impacting the packaging market. This change in sustainability is changing consumer demands and causing widespread innovations to the global beverage packaging industry. There has been a wider focus on creating packaging with advancements in efficiency, design, and material issues. PET containers are important for both consumers and producers.

Beverage packaging is expected to change rapidly in terms of design that align with consumer demand. Consumers want distinct packaging, high cost efficiencies, and faster production line. Beverage marketers will also be looking at changing trends in packaging shape and will likely focus on plastic bottles and pouch packaging. This is in result to the consumers need for lightweight packaging, an improvements on carbon footprints, and an adoption of efficient manufacturing technologies.

Plastic will continues to remain the main and preferred material by consumers used in beverage packaging, with glass and metal cans following as an alternative. This accounts for the fact that consumers have preferences for single-serve portions, enhanced visual aesthetics, and portability.

For the complete article: Demand for Sustainable, Biodegradable Packaging Drives the Global Beverage Packaging Market, According to New Report by Global Industry Analysts, Inc.