Archive for June, 2011

Consumer Interest in Green Products Rises

Monday, June 27th, 2011

The annual Global Green Brands Study revealed that interest in green products has increased significantly in the past year. The research polled over 9,000 people in 8 countries.

Personal care, grocery, and household products still have the greatest presence among companies in the Top Ten Green Brands List which was produced from the survey (See the list below). This is due to the increased intelligence consumers are getting on green products. Interestingly, the study also found that consumers are ready to take their green purchases to the next level by spending money on big ticket items such as cars and technology.

TOP TEN GREEN BRANDS LIST:
1. Seventh Generation
2. Whole Foods
3. Tom’s of Maine
4. Burt’s Bees
5. Trader Joe’s
6. The Walt Disney Company
7. S.C. Johnson
8. Dove
9. Apple
10. Starbucks, Microsoft (tied)

Just like last year’s study, more than 60% of the consumers polled said they wanted to buy products from environmentally responsible companies even if that meant paying more for them. In fact, consumers in developing countries were willing to pay up to 33% more for green products.

PACKAGING STILL A CONCERN
Another interesting finding from the poll was the concern over packaging, especially among US consumers. 71% believe companies use too much material in packaging while about 50% feel that packaging that can be recycled is more important than packaging made from recycled or biodegradable materials. Only 34% of US consumers polled said they consciously purchase products that use less packaging.

Packaging was also critical as a communication tool. Communicating product benefits to US consumers was vital. Packaging helps explain why a product is green and how green a product is. 40% polled say that packaging is their PRIMARY source for information on environmental issues regarding products.

Apple’s New Eco Headquarters Looks Like a Spaceship

Friday, June 24th, 2011

“Apple’s been growing like a weed” said Steve Jobs, the charismatic CEO of Apple Inc. And that is precisely why Jobs announced plans of Apple pursuing a new eco-friendly home in northern California to house approximately 12,000 employees. The company’s existing headquarters, which accommodates about 2,600 employees, has forced Apple to rent space in smaller buildings scattered throughout Cupertino, located nine miles west of San Jose.

The spaceship donut-like structure that Apple is looking to build will be set on a proposed 150 acre campus. The huge circular structure will be made almost entirely of curved grass with a heavily landscaped center. Steve Jobs has hired Stanford University’s senior arborist to make the campus 80% landscaped.

Other eco-friendly characteristics of the new project were a natural-gas-fired energy center that would serve as the new headquarters’ main power source. Most of the parking will be underground to create space for thousands of additional trees on the property.

The new site will allow Apple to increase its workforce and consolidate in one location. Jobs hoped to submit formal plans for the new Apple headquarters soon with the goal of moving in by 2015.

So what do you think of this thing? Quite futuristic I must say.

Is it the End of Print?

Monday, June 20th, 2011

When is the last time you read a paperback or hardcover book?

a. Just recently
b. Never, I hate reading
c. What is a paperback or hardcover book?

If you responded with c, I want to first inform you that books are those things with pages and second, you may be one of many who have ditched actual tangible books and have hopped on the eBook and e-reader bandwagon. Amazon Kindle, Barnes and Noble Nook, and the Sony E-Reader are just a few of the electronic book readers changing the landscape of how we read. And for the first time, Amazon’s sales of their electronic books for their Kindle have overtaken those of printed versions. For every 100 printed books, Amazon sells 105 electronic ones. It would be unrealistic to think that this could never happen, but now that it has, it is interesting to know how popular eBooks and e-readers have become. E-readers possess qualities like easier portability, ease of use, and they have the ability to purchase books instantly from the device, among other features. They are also a more eco-friendly version to reading as well as more functional.

So what does this mean for printed books? Only time will tell. But in the mean time, marketers can step up their skills and create something unique to keep printed books in the minds of consumers.

The First Green Android Phone- Samsung Replenish

Tuesday, June 14th, 2011

 

Introducing the first green Android phone- the Samsung Replenish from Sprint. Sprint has been in the forefront in recent years on establishing their eco-friendly corporate identity by offering green phones that feature green packaging as well as launching their Sprint Sustainability website.

34% of Samsung Replenish is made out of recycled material, even the packaging is green- made of recycled material. The Samsung Replenish comes in Artic blue, Onyx black and raspberry pink color and will cost you $49.99 after a $100 instant rebate, which you should be able to get without much trouble. There is a 2 year contract that comes along with the purchase of the eco friendly android phone.

The phone has a Micro USB charging port at the bottom, a power button and a headset jack at the top, volume rocker button on the left and has voice command plus camera shutter button to its right. The phone has a 2 Mega Pixel camera and a micro SD slot is located behind the back cover. Samsung replenish supports memory up to 32GB and is powered by Android 2.2 OS.

If you are someone who is eco conscious, you could by the optional back cover that has solar panels on it. With qwerty keyboard, packed with the power of android 2.2 and many other unique eco friendly features incorporated in the phone, the Samsung replenish is one of the cheapest and best eco friendly Sprint phones available in the market.

Recycling Made Easier

Monday, June 13th, 2011


The Sustainable Packaging Coalition (SPC) is an industry working group that is committed to creating and implementing an environmental vision for packaging. Their mission is to advocate and communicate a robust vision for making packaging more environmentally friendly. They also support innovative and functional packaging materials that promote economic and environmental health. SPC has been working on a new project and they are preparing to launch a voluntary labeling pilot program for packaging this fall that intends to increase recycling and make it easier to understand. The hope is to eliminate confusion that is caused by some labels. SPC will allow members to use this new labeling program on their products, and plan on opening the program to others. The overall goal of this program is for it to become a universal label.

Eco labeling has taken some heat recently because it can be confusing and misleading. Some companies that participate in greenwashing use eco labels to make their products appear to be eco-friendly. This has led to consumer confusion and frustration. Consumers want instruction and direction on what is actually recyclable. This pilot labeling program will help give consumers the right information on what to recycle, with the goal of keeping everyone on the same page.

The labels have three classifications: widely recycled, not recyclable, and limited recycling. A black diagonal line will classify the not recyclable label. Limited recycling will have the phrase check locally above the icon and it will identify the material. Plastic bags and films will be classified by store drop off or recycle if clean and dry.

Top 3 Green Companies

Monday, June 6th, 2011

The act of going green is defined as the process of changing one’s lifestyle for the safety and benefit of the environment. People who decide to go green and take on an eco-friendly lifestyle consider the outcomes their decisions have on global warming, pollution, and other environmental concerns. Sounds simple right? Well if you are a business it may be harder than you think. Those who do decide to make their business practices green have the potential to make a big impact in helping save the environment. They also set a positive attitude for their company, differentiate themselves from competitors, improve efficiency, and reduce costs. Going green is an big process to tackle, but the end results are great.

One problem that arises when businesses decide to go green is green washing. Green washing is the practice of companies making unsubstantiated or misleading claims of the environmental benefits of a product or service. Those who rise above this maintain a good company name and brand, while also promoting eco-friendliness.

Here are the top 3 green companies that have made commitments to become sustainable companies:


1. Dell: Dell has made a commitment to transform their packaging by making it safe for the environment. They started by trying out different materials for their packaging. Dell worked with bamboo because it replenishes itself quickly. They also just recently turned to mushrooms as part of their cushioning for their server packaging. Mushrooms are grown, not manufactured, using less energy to produce the packaging. Dell has made many goals in becoming a sustainable company. They plan on reducing waste and making their packaging recyclable. They are constantly looking for ways to reduce their carbon footprint.

2. Wal-Mart: The CEO of Wal-Mart decided a few years ago to make a commitment to becoming more sustainable. They decided to make goals of running their stores on 100% renewable energy, implementing a zero waste system, and redesigning products so they are more eco-friendly. Wal-Mart has been successful in meeting their goals and becoming a more sustainable company. They have drastically reduced its waste, cut down on packaging for the goods they sell, improved fuel efficiency, and monitored their suppliers carbon footprint. Wal-Mart has saved millions of dollars by going green, which has helped their business as well as the environment.

3. Waste Management: When you think of this company, eco-friendly probably is the first words that come to mind. But they are taking initiative to change that. Waste Management is no longer just a garbage company, but an environmental answer resource. They are taking charge and finding advances in technology to reduce waste, increase recycling and reuse, creating safer disposal options, and developing sources of renewable energy. They have also found a way to capture methane from landfills, which reduces greenhouse gas emissions and has generated enough renewable energy to power 1 million homes. They are more than just a garbage company to 20 million customers and are continuing to find ways to protect the environment.

 

If these 3 companies can take the imitative to go green, so can others. These companies have done a great job at setting examples for other companies to hopefully follow.