Archive for May, 2011

PepsiCo: Recyclable and Compostable

Monday, May 30th, 2011

PepsiCo is at it once again to fulfill their overall environmental goal of becoming an eco-friendly company. PepsiCo has realized something very important, their beverages are not just packaged in cans and bottles, cups are another way that Pepsi products get distributed. Places like colleges, stadiums, theme parks, and eateries use cups to serve Pepsi beverages. Although cans are fully recyclable and they have created the Plant Bottle, PepsiCo now has another task to tackle.

So how did PepsiCo solve this problem? They realized the need for sustainable beverage packaging and used some innovation and creativity to create 5 different eco-friendly, compostable, and recyclable cups that they will issue to their U.S. food-service customers. They designed 100% recyclable clear plastic cups, compostable paper cups, and wax cups that are made from plant-based materials from sustainably managed forests.

PepsiCo has done a fantastic job at going green and meeting their sustainability goals. They work hard to come up with innovative ways to green their packaging. PepsiCo has taken initiative to realize that consumers want to be more eco-friendly and they want their packaging to be eco-friendly as well. They hope that other companies will realize this and come up with their own ways to be more sustainable companies and produce eco-friendly packaging.

Case Study: The VBS Eco Binder

Tuesday, May 24th, 2011

Renew: The VBS Eco Binder

It’s hard not to stop and look twice at this eco binder. It’s imaginative design and eco-friendliness combine to create a green look all of its own. Used as a program guide for Renew: The Green VBS, its creators wanted to make a statement on environmental stewardship.

Sunrise Packaging found a great solution for the customer that not only included an eco-friendly look, it demonstrated sustainable packaging. The eco binder is made out of 100% recycled chipboard and is silk screened with UV inks that contain no solvents making it 100% recyclable at the end of its life cycle. The ring metals can easily be removed and recycled through a local scrap metal recycler. Sunrise Packaging can customize your eco-binder to catch the attention of your audience.

More on Custom Eco Binders
More on Sustainable Packaging
Shop Eco Binders

Green Consumerism

Monday, May 23rd, 2011

Consumerism is a movement that seeks to protect and inform consumers by requiring practices like packaging, advertising, product guarantees, and safety standards. In theory it is also the outcome of producing greater consumption of goods for the benefit of the economy. Since we have become a society that is concerned with the state of our environment, consumerism has become eco-friendly. Green consumerism is a new movement that is concerned about products and services that are considered ethically made. This means with minimal harm to or exploitation of humans, animals, and/or the natural environment.

Green consumerism is interesting in that it focuses on us buying green products. Well how beneficial are green products to the environment if we don’t use them properly. An article written by Jacquie Ottman titled “The Next Frontier in Green Marketing is Responsible Consumption” pinpoints this issue spot on. The article provides an example: how is an eco-friendly light bulb eco-friendly if the light remains on after everyone leaves the room? They contradict each other. We may feel good about doing our part if we buy green products, but we need to focus more on the behaviors we conduct when we use them. It defeats the purpose of buying green if we are not using the products in an eco-friendly manner.

Going green is based on behavior. If we want to be buy eco-friendly products we must learn green behaviors. If we look at this issue from a business perspective, marketers of green products should focus on adding value for consumers and providing them with the needed knowledge of how to use the product. Buying green products and using them properly is how we will help save our planet. Green consumerism is on the rise and more consumers feel they have a personal responsibility to do their part to help the earth.

Pantene Pro-V: Fused With Nature

Monday, May 16th, 2011

Pantene Pro-V, a Proctor and Gamble product, is getting fused with natural components. Its new shampoo and conditioner bottles are being produced primarily from plant-based plastic to form packaging that is more eco-friendly. This new material is made from sugarcane and will launch in Europe. It will expand to the rest of the world over the next 2 years. Sugarcane is becoming a very popular material for packaging because it is a natural and renewable resource. 70% less fossil fuels are being used and it releases significantly less green house gases than traditional petroleum based plastics.

Sugarcane is better for the planet and it doesn’t alter the feel and look of the original packaging. The new eco-friendly bottle has the same physical characteristics of the old bottle. This is the first hair care brand to use sugarcane for their packaging. This innovation for Pantene Pro-V is just one of the many steps Proctor and Gamble is taking to achieve their goals of becoming a more sustainable company and providing environmentally friendly products.

Target’s Recycling Program One Year Later

Monday, May 9th, 2011

Target announced April of 2010 that they were going to roll out a nationwide recycling program in the front of each of its 1,740 U.S. stores. The program was divided into 4 stations: aluminum, plastic and aluminum, one for regular trash, plastic bags had its own, and the last one was for MP3 players, cell phones and ink cartridges. The goal of this program was to reduce unnecessary waste from their stores and communities. Target also has the goal of becoming a more sustainable company overall by creating efforts to reduce their environmental footprint.

So how has this program performed a year later? More than 170 million shopping bags, 700 tons of bottles and cans, and almost 2 million small electronics were recycled. Target has made great progress in developing a plan that has produced this much success in only one year. Target has made an impressive commitment to becoming a more sustainable and eco-friendly company.

Scotch Magic Tape Turns Eco-Friendly

Monday, May 2nd, 2011

3M was founded in 1902 and since then they have produced many successful products and has grown into a billion dollar company. Their imaginative and innovative ideas has allowed them to give the world products we know and love. 3M is also committed to managing their environmental footprint by developing solutions that address environmental challenges and creating an overall sustainable company. They have recently turned one of their classic inventions green in an effort to produce more eco-friendly products.

Scotch Magic tape was created in 1961 and still continues to make its mark in offices, homes, and schools. Now the magic in Scotch Magic Tape is its new eco-friendly qualities. The new tape is made from more than 75% renewable and recycled materials. Its packaging is also made from more than 65% renewable and recycled materials. 3M knows its users are looking for ways to lessen their impact on the environment, which is why they were excited by the launch of this new eco-friendly product. They also have other projects in the works to transform their products into more sustainable versions.