Archive for October, 2010

Odwalla Will Switch to Eco-Friendly Packaging in 2011

Monday, October 25th, 2010

Odwalla, known for their freshly packaged fruit juices and smoothies, are transitioning to eco-friendly packaging by March of 2011. The green packaging, also known as PlantBottle packaging, is made from high-density polyethylene (HDPE) is made of up to 100% plant-based materials and is 100% recyclable. Odwalla estimates that the PlantBottle packaging is equal to a savings of almost 400,000 gallons of gas, compared to using petroleum-based packaging.

PlantBottle packaging was first introduced by Coca-Cola in 2009 where it was used in their Dasani water bottles. At the time, the bottle was made only from 30% plant material and the rest from petroleum-based materials.

PlantBottle packaging is made from molasses and sugarcane juice and is said to have the same performance as HDPE and PET bottles. Shelf-life, weight, composition, appearance, are all the same.

Odwalla also participates in the Plant A Tree Program, and has planted more than 300,000 trees over the last three years. The company also installed a Bloom Energy Fuel Cell system at its plant in Dinuba, Calif., which reduces the plant’s carbon footprint by 35 percent while supplying 30 percent of the plant’s energy needs.

Odwalla Links:

Stonyfield Yogurt Now Packaged in PLA

Monday, October 18th, 2010

Stonyfield Farm has announced its switch from petroleum-based plastic to plant-based (PLA) plastic in their packaging. The PLA plastic packaging is derived from corn and is the first plant-based container in the yogurt industry. After researching the life cycle of their packaging, Stonyfield Farm concluded that PLA is a better option than petroleum-based plastic in terms of energy use and greenhouse gas emissions.

Sustainable packaging has been a huge push in the last few years with Wal-Mart leading the charge. By downsizing packaging, Wal-Mart hopes to cut down on consumer waste and reduce its global packaging 5% by 2013.

Stonyfield yogurt packs are not compostable or recyclable yet because there is only one facility in the US that recycles PLA. Stonyfield hopes to help change that by having other companies follow their transition into plant-based PLA plastics.

PLA packaging has also been in the news lately as Sun Chips changed their snack bags to PLA before changing them back due to consumer complaints of the bags being too noisy. You can read more on that here.

Stonyfield Farm has posted a video that explains more about their switch to PLA plastic packaging.

The Colonel Introduces Eco-Friendly Packaging

Monday, October 11th, 2010

KFC, famous for its red and white buckets full of chicken, plans to replace its old Styrofoam side dish containers with a reusable eco-friendly version to cut down on packaging waste. This has been influenced by a watch dog group called Dogwood Alliance Team, which has criticized KFC for using its buckets that contribute to the destruction of southern U.S. forests.

These new containers are 100% propylene that are used for side orders such as coleslaw and mashed potatoes. They are actually dishwasher and microwave safe, meaning customers can actually reuse them! They also require 25% less energy to produce than the old containers and generate fewer greenhouse gases.

KFC’s goal is to eliminate the use of foam from all of its restaurants. The implementation of their new philosophy “reuse, renew, rejoice” will help meet these goals along with looking for other ways to cut its carbon footprint.

Sustainable Packaging Emerging in Beauty Products

Monday, October 4th, 2010

Beauty products are saying goodbye to old plastic packaging and focusing on sustainable packaging. This is because two major players- Whole Foods and Procter & Gamble – are passing new regulations for sustainable and recyclable packaging.

Whole Foods’ new regulation goes in effect this month and requires suppliers to use packaging materials that are easily reused or recycled, are non-toxic, and call for a switch from plastic to glass whenever possible. Strengthening their commitment to reducing, reusing, and recycling waste is the main objective. Whole Foods has switched to post-consumer recycled bottles for most of their store-brand personal care and nutritional supplement products. They have also implemented responsible packaging guidelines for all of the company’s personal care product suppliers (more than 1,300). The new regulations will cause many brands to adapt to their sustainable packaging objectives regardless of wherever else they are sold.

Over the next few years, Procter & Gamble will switch to sustainable packaging made from sugarcane produced in Brazil. P&G employed Brazilian supermodel and Pantene endorser Gisele Bundchen to announce the switch. The initiative will help meet the needs of women around the world who have been demanding more environmentally friendly products with no trade-offs in performance, aesthetic, or value.

Brands like The Body Shop and Stila have had a longer history of using green packaging but with the new changes from a giant like Procter & Gamble, it’s a sure sign of change in the mainstream marketplace.