Archive for the ‘Brands’ Category

Eco-Friendly Business Practices for Retail

Wednesday, May 22nd, 2013

local manufacturingWhile consumers are more in tune with how their decisions affect the environment, it is only logical that retailers, manufacturers, and shippers strive toward the same goal. For any business to succeed in captivating an eco-conscious customer, they need to be fully aware of how their products and practices affect our world. One step that many retailers are missing is the use of eco-friendly materials in their products. Despite the green movement, many companies continue to rely on cheap, toxic and unsustainable materials for their products. Aside from materials, a company should also employ sustainable practices like choosing local suppliers or manufacturers. By choosing local suppliers, companies build a close community, invest in the local market, and reduce their carbon footprint. Shipping costs increase exponentially when using overseas suppliers, not to mention taking an important investment away from a local company that needs the business.

Blog Source: Greener Ideal

Consumers are on board with Green Products

Wednesday, April 10th, 2013

Green this, green that. As both the manufacturer and consumer all we hear about is providing eco-friendly alternatives for environmentally conscious consumers. But even as the trend is growing, it can still be a struggle for Americans to realize their role in the lifecycle of these products. When asked directly, 9 out of 10 believe it is their responsibility to properly use and dispose of green products. However, we have yet to see the results in action. Only 30% of Americans say that they often use the product in a way that achieves its intended environmental benefit. The majority of respondents in this survey expressed an interest in being educated in the proper way to use and dispose of eco-friendly products, but education isn’t the only barrier they face. One third of consumers admit to not having the resources, and one fifth just simply do not know how to find or use them. Consumers say they understand the environmental terms that companies use as being positive of neutral in terms of their effect on the environment. While the message is understood, many consumers feel overwhelmed by environmental messages because of their lack of education on the subject. Brands that promote environmental awareness already have their foot in the door and consumers on board. The next step is comprehensive environmental marketing, which is what we should expect to see in the future.

Extended Producer Responsibility

Wednesday, March 6th, 2013

Extended Producer Responsibility is gaining favor among environmentally conscious brands. For example, Recycling Reinvented recently announced that is has received a pledge of support from New Belgium Brewing Co. a brewery based inFort Collins,CO that produces over 25 varieties of craft beer. The director of sustainability for New Belgium states, “I believe that if the producers were held accountable for the end of life of their packages, more efficient and effective systems would be created to promote landfill diversion.” Going along with one of the company’s core values of “honoring nature at every turn of the business.” Through Extended Producer Responsibility, brand owners and manufacturers will help communities increase access to curbside recycling and recycling away from home for all product packaging. The program is pleased to have this pledge from New Belgium, and recognizes their long standing commitment to environmentally friendly production and packaging practices.

Source: Packaging Digest

Fast Food Gets Eco-Friendly

Wednesday, November 7th, 2012

In the late 1980s, McDonald’s, the iconic American restaurant chain, was facing mounting pressure for their ubiquitous Polystyrene packaging that housed the fast food giant’s burgers and sandwiches. Seeing an opportunity to do right, McDonald’s partnered with the Environmental Defense Fund to clean up their packaging act. Today, McDonald’s continues to work with EDF to find ways to lighten the packaging load. The report (pdf), “Greening Fast Food Packaging: A Roadmap to Best Practices,” published by North Carolina-based environmental group, the Dogwood Alliance, identifies a framework for evaluating packaging sustainability, highlights examples of industry best practices and offers guidelines for improving sustainability in packaging. The report highlights several positive steps fast food restaurants have taken to improve sustainability in packaging, from Quizos’ embracing of recycled materials to Subway’s unprecedented national in-store recycling program.


Source: Earth &Industry

100% Biodegradable Packaging Promised by Israeli Firm

Wednesday, September 12th, 2012

TIPA is an Israeli company that promises a packaging waste solution; they now offer 100% biodegradable packaging material. Packaging material and the waste it produces is a big concern for the Earth.

TIPA offers a wide variety of packaging such as the Tip, the Tipack and the Tipup. All options offer a completely green packaging material. These designs also encourages users to reuse the packaging for something else. This is another step towards the green movement that more companies are jumping on each day.



Dell’s Interesting New Packaging Options

Wednesday, August 15th, 2012

Dell Computers have projected trying new packaging options that focuses on sustainability. These sustainable packaging materials are compostable bamboo and mushrooms.

Dell uses bamboo-based packaging in its netbooks packages. Their supply of bamboo is coming from a forest inChinathat holds Forest Stewardship Council (FSC). The environmental benefits bamboo provides is outstanding. Bamboo grows fast, does not need a lot of water, no need for pesticides, pulls more carbon dioxide out of the air than trees and releases more oxygen.

The specialty developed packaging material is derived from mushrooms that cushions the product. This packaging material is called EcoCradle. The material begins as agricultural waste which cannot be used for food, seed, or feed. After the waste is cleaned and processed, mycelium is injected into it. This is a proto-mushroom fibers that eat the waste and grow into the fruiting bodies. This mixture is placed into molds where they grow and form into shape. No chemicals, water, or light is needed for this growth process. It is also compared to Styrofoam but only uses one-fortieth of the energy.

“The final product looks and acts like Styrofoam- only this is organic, biodegradable and can be used as compost or mulch, which makes for easier and more environmental-friendly disposal,” Dell’s sustainability team wrote.



Kraft uses Eco-Calculator to reduce carbon footprint with eco-packaging

Wednesday, May 30th, 2012

In an effort to make Kraft’s packaging more efficient and sustainable, Kraft Foods has turned to using a Life Cycle Assessment (LCA) to help it make the right changes by measuring how to reduce its environmental impacts to get the best results for a range of its global products. For Kraft, LCA measures its global footprint from when what goes into making a product, from the farm to the fork to the Earth.

“Life-cycle assessment is an important part of our sustainability journey,” says Roger Zellner, sustainability director for research, development, and quality. “It gives us a competitive advantage, as we now have more insight into how to reduce our products’ footprints, find efficiencies, and validate and explain those benefits to customers and consumers. Together, we’re focusing and working smarter and communicating better, which is good for the environment, people, and our business.”

The latest work involves using LCA’s eco-calculator to build upon a multiyear footprinting project Kraft Foods is using to map its impact on climate change, land and water use. All over the world, Kraft employees are using the life-cycle style of thinking to help innovate ways to eliminate waste in manufacturing. With new innovations in manufacturing, there can be a reduction on the amount of raw materials, like agricultural commodities. The Eco-Calculator can also measure how product and packaging designs differ and compare to previous designs while providing a system to measure and explain those benefits.

One example of the work of LCA is  the Kraft YES Pack. In the U.S., the Kraft YES Pack salad dressing team employed the use of the LCA to confirm that their current design has a reduced environmental impact, using 60% less plastic packaging than the previous container used. And, in the U.K., the Kenco coffee team turned to LCA to confirm its new Eco-Refill package was delivering better results. They found that it delivered a 70% savings in the packaging’s carbon impact footprint when compared to its glass counterpart.

The main tool being used is the Eco-Calculator™. The tool is based on data from the U.S. Environmental Protection Agency, the U.S. Department of Energy, and packaging industry groups. The calculator helps packaging designers at Kraft create more efficient, sustainable solutions.

For more information visit: Greener Package

Source: Greener Package

Eco-friendly gift guide for 2012 grads

Wednesday, May 16th, 2012

Source: Tree Hugger

Its that time of year again. School is out and that means that there is a new batch of high school and college grads ready to enter to working world or head off to college. No matter if it is a high school or college grad, it is possible that they have an accumulated a lot of stuff over the past years. Graduation gives these recent grads a chance to start over from scratch, and why not help them out with eco-friendly, useful, and cute goods?

We found this great green gift guide for grads courtesy of Tree Hugger and thought it was definitely worth sharing with you.

For complete product description and slideshow here:  Green Gift Guide for Grads

1. Current Motor Super Scooter







2. Sateen Sheets







3. Bike Rim Business Card Holder







4. City Skyline Wooden Routing







5. Teardrop Hanging Terrarium







6. Palm Leaf Woven Market Backpack







7. Aqua Teck S iPhone Case







Source: Tree Hugger

Driscoll’s Improves Sustainability Efforts with New Packaging

Tuesday, April 24th, 2012

Continually seeking to improve sustainable efforts has been a goal for many companies over the past few years. As they develop new ways to be more environmentally friendly, they find ways to be more energy efficient, reduce their carbon footprints, and introduce new packaging to the market. One company who has recently sought to improve its sustainability efforts is berry producers, Driscoll’s.

Since its beginning, Driscoll’s has been delighting consumers with the finest berries. In an effort to become more sustainable, they are launching a new raspberry packaging concept. The new sustainable packaging will increase the visibility of the fruit and reduce the company’s carbon footprint.

Through research, it has been shown that consumers prefer to have a more visual package. This is because consumers are visual and like to know at a quick glance whether or not the product will work for them in a matter of seconds. With this research in mind, Driscoll’s will introduce a flat, single layered package which will allow for greater berry visibility.

A study found that 87% of consumers think the new raspberry packaging makes a good to very good first impression, resulting in significantly higher on buying intention.

The new packaging also has effects on retailers and growers. Driscoll’s has been able reduce its transport by improving transport efficiency through increasing the amounts of packages per box. Overall, there can be about 30-40% more berries per pallet per truck. This leads to less cardboard being used (30% less), reduced waste from the new packaging, and a decrease in the amount of pallets needed.

To learn more about how to live a greener lifestyle, click here!

Hasbro Announces Sustainable Packaging Initiative

Wednesday, April 18th, 2012

Recently Hasbro announced its plans to reduce materials used in the its product packaging for many of its popular and global brands, which includes My Little Pony, Nerf, and Play-Doh.

According to Hasbro, the new initiative will result in about 15 percent improvement in the product-to-packaging ratio and the brands and products that are included in the initiative.

Over the next two years, Hasbro said that consumers and retailers will begin to see the effect of the broader range of packaging, which includes redesigned disposable boxes and blister packs that use less material than before. Examples of changes to come include the more efficient package design for the 2013 My Little Pony assortment pack which is expected to reduce the overall size of shipping containers by 20 percent, which in turn creates transportation efficiencies. Hasbro did also note that packaging that serves dual purposes such as long-term storage with game boxes, will not be included in the sustainable packaging initiative.

“Improving Hasbro’s product-to-package ratio underscores our long-standing commitment to environmental sustainability,” said Duncan Billing, Hasbro’s Global Chief Development Officer. “This initiative is designed to streamline our manufacturing processes and reduces our use of natural resources, providing consumers with more manageable and environmentally responsible packaging for our products.”

The most recent efforts involve reducing the total packaging size in a series of sustainable packaging initiatives that Hasbro is taking to minimize its environmental impact.

As described by the company, these initiatives include:

  • Phase-out of PVC in packaging: In 2011, Hasbro announced plans to eliminate PVC from all new core toy and game packaging beginning in 2013.
  • Elimination of wire ties: In 2011, Hasbro replaced all wire ties in its packages with ties made from paper rattan or bamboo mix to reduce environmental impact. The effort eliminated approximately 34,000 miles of wire ties – more than enough to wrap around the circumference of the Earth.
  • Increasing recycled content: In 2011, Hasbro achieved its goal to derive at least 75 percent of paper and board packaging from recycled material, or from sources that practice sustainable forest management. By 2015, Hasbro plans to increase that target to 90 percent.
  • Responsible paper sourcing policy: Hasbro implemented an aggressive paper sourcing policy in 2011, providing guidelines for suppliers regarding sustainable paper sourcing to help ensure that paper used in Hasbro products aligns with the company’s commitment to environmental sustainability. Among the policy’s key requirements is the expectation that suppliers will source paper with as much post-consumer recycled content as practical and financially viable. The company has communicated the policy to its suppliers, and has made it a part of its company-wide quality assurance procedures.